SeniorVideo Editor

Building striking visual narratives and high-conversion pieces, from static to video, designed to make brands stand out and drive results.

in revenue generated by my ads

years in art direction & motion

UGC, talking head, VSL, podcast, short drama & animation

Trusted by JBL • STIHL • Renner • Banrisul • Fruki

AI Specialist (Claude, Flow, Magnific AI, HeyGen, Kling, Higgsfield, MiniMax) • Brazil

DIRECT RESPONSE

High-retention ads in any format and aspect ratio: UGC, talking head, VSL, podcast, short drama and animation. Over $750K in revenue generated. Every ad opens a case with the full breakdown.

The clips above are 60-second cuts. Full versions on Google Drive.

Browse every ad by format and niche

TRY THE EDIT

Don't take my word for it. Swap the hooks, drag through the raw AI, check the safe zone. Turn the sound on below.

H1

One body · five hooks

Switch the first 3 seconds.

Same script body, five openings built on different angles. That's how every concept leaves my desk, so you can test what stops the scroll instead of guessing.

⇆
RAW AIFINAL

Raw generation → finished ad

Drag. That's the edit.

Left is the clip exactly as the AI model returned it. Right is the same moment in the delivered ad: grade, punch-in, upscale, grain and captions. Spotting and fixing weak AI output is the job.

Reels⌕
♥💬➤⋯

your.brand Sponsored

Shop now

Edited for the feed, not the timeline

Nothing important under the buttons.

Captions, product and offer stay clear of the account name, caption and buttons the Reels interface lays over the ad. Toggle it and check.

Results

Revenue generated by ads I edited

$,+

The ads on this site, by format

years in art direction and motion
15+
years in art direction and motion
case pages on this site
46
case pages on this site
finished ads a day, at most
3
finished ads a day, at most
delivery window
24h
delivery window

AI WORKFLOW

How a script becomes a finished batch. You bring the words, I build everything you see and hear.

  1. 1You

    Script and offer

    You send the approved script, the offer and any references or brand rules.

  2. 2Me

    Characters

    Cast and design the characters once, then keep them identical in every shot.

    AI character from an animated ad
  3. 3Me

    Shots and voice

    Generate every scene, then lip-sync it to the voiceover.

    Generated close-up from a short drama
  4. 4Me

    The edit

    Pacing, captions off the faces, motion graphics, sound design and music.

    Finished frame with captions and graphics
  5. 5Me

    Variations

    New hooks on the same body so you can test more and scale the winner.

    Hook A
    Hook A
    Hook B
    Hook B

Tools I use daily: Claude, Google Flow, Veo, Nano Banana, Higgsfield, Kling, Seedance, Magnific AI, HeyGen, MiniMax, Premiere Pro and After Effects.

HOW I WORK

A fast, predictable workflow built for brands that test creatives at scale.

01

Send the brief

Share your script, offer and references, plus any ads you love.

02

Edit & produce

UGC, talking head, VSL, short drama or animation, with AI scenes, captions, hooks and sound design built for retention.

03

Fast delivery

Up to 3 finished videos per day, delivered within 24h, in any aspect ratio (9:16, 4:5, 1:1, 16:9).

04

Revise & scale

Revisions included, plus hook and format variations so you can test more and scale your winners.

BRAND WORK

Art direction and motion for market leaders.

Motion

Banrisul — Account opening film feat. Luísa Sonza

Social

Galvão Bueno — Agro Selection reel 01

Social

Galvão Bueno — Agro Selection reel 02

Motion

JBL — Quantum gaming headset

JBL — Christmas key visualKey Visual

JBL — Christmas key visual

Motion

JBL — Dê o Play

JBL — CarnivalKey Visual

JBL — Carnival

Motion

JBL — Gamer Week Quantum

Motion

STIHL — Stationary engines

Motion

Santa Clara — Leite Sênior key visual motion

Fruki — FrukinautaKey Visual

Fruki — Frukinauta

Fanta — Sliced FantaKey Visual

Fanta — Sliced Fanta

Neutrogena — Kids product campaignKey Visual

Neutrogena — Kids product campaign

Heineken — Returnable · Filler BebidasKey Visual

Heineken — Returnable · Filler Bebidas

Motion

Docile — Gummy Croc

Motion

Fruki · ELEV — Pink Lemonade launch

Motion

Escala — New identity motion case

Showreel

Lucas Ferreira — Video presentation

Lucas Ferreira - Art Director & Motion Designer

About

For over 15 years, I have engineered visual campaigns that blend high-impact design with top performance. Leading creative direction for brands like JBL, STIHL, Renner, and Banrisul, my approach goes beyond mere aesthetics. I use strategic vision to turn complex concepts into immersive narratives that captivate audiences and accelerate results.

Today, my work lives at the intersection of Art Direction, Direct Response, and AI. With years in agencies and years in direct response, I use Claude as my main AI partner alongside Flow, Magnific AI, HeyGen, and Kling to scale creative innovation, delivering high-retention DR ads and elite motion design. My goal is to engineer striking assets that stop the scroll and drive massive conversions.

My journey began 20 years ago, designing banners for games like Tibia and Ragnarok. What started as a teenage passion evolved into a career collaborating with Brazilian icons like Rayssa Leal, Zico, and Galvão Bueno. Despite everything built so far, I feel like I am just getting started. The best campaigns are yet to come.

Services

Creative solutions designed to generate real results.

Direct Response

Editing with absolute focus on retention, hooks and conversion: UGC, talking head, VSL, podcast, short drama and animated ads, in any aspect ratio.

UGC Content + AI

AI avatars, videos and creatives made with Flow, Omni, Nano Banana, Magnific and HeyGen.

Artificial Intelligence

AI-optimized workflows for scale and creative innovation.

Motion Design

Premium animation and video editing for digital and TV campaigns.

Art Direction

Creation of visual campaigns and high impact concepts.

Social Media Design

Static pieces focused on performance and real conversion.

PRICING

Fixed prices, no credits to count. A batch is 1 finished ad with 3 hooks. Pick a plan or build your own batch below. Prices in USD.

Test

One time

See the quality and the speed before committing.

$700

6 batches: 6 ads, 18 hooks

  • 6 finished ads with 3 hooks each, any format
  • First delivery in 72 hours
  • 2 revision rounds per ad

Growth

For brands testing new creatives every week.

$1,500/ month

20 batches a month: 20 ads, 60 hooks

  • 20 finished ads a month, 3 hooks each
  • Any format: UGC, drama, animation, VSL
  • Extra aspect ratios included

Scale

Best for scaling

For brands and agencies scaling winners at volume.

$2,200/ month

40 batches a month: 40 ads, 120 hooks

  • 40 finished ads a month, 3 hooks each
  • Priority queue, short ads in 24 hours
  • Extra aspect ratios included
  • White-label delivery for agencies
  • You send the script, I generate and edit everything
  • All AI generation costs included
  • 2 revision rounds per ad
  • Captions, sound design and music
  • Paid usage rights, forever
  • Project files on request

BUILD YOUR BATCH

Every finished video is $25, and each hook is its own video: 1 ad with 5 hooks is 5 videos, $125.

Ads
Hooks per ad

15 videos × $25

Total

$375

QUESTIONS

What brands usually ask before the first batch.

  • No. You send the approved script and the offer. I generate every scene with AI and edit the ad. If you need a copywriter, I can work with yours.

START A BRIEF

Two minutes. Tell me what you sell, which formats you want and how many ads a month. I reply with a plan and a quote.

Formats you want
Volume
Plan you're interested in
When do you need the first ads?