All workThe first line on screen
Case 15 of 46
Car Mat Ratings
A founder rates every car mat he has ever tried on camera. Four lose, one breaks the scale, and the ratings do the selling.
- Format
- Real-footage UGC
- Niche
- Car accessories
- Cut on this page
- 1:00
- Aspect ratio
- 9:16
I rated every car mat I've ever tried. One broke the scale.
Anatomy of the ad
The edit, beat by beat. Play the video or click a clip on the timeline.
0:00Click a clip to jump there1:00
0:100:200:300:400:50
V1A1Frame by frame
Click a frame to play from that moment.
What I did
Script and offer came from the client. Generation and edit were mine.
- Rating chips that count down to the winner
- Exploded layer callouts of the product
- Word-by-word captions kept clear of faces
- End card with a clear tap target
Tools
- Creator footage
- Premiere Pro
- Custom motion engine
