All work

Case 38 of 46

Copycats

The bottle itself warns about knockoffs, turning a trust problem into a reason to buy direct.

Format
Animated
Niche
Eye health
Cut on this page
1:00
Aspect ratio
9:16
The first line on screen
When a product goes viral, the fakes come out!

Anatomy of the ad

The edit, beat by beat. Play the video or click a clip on the timeline.

0:00Click a clip to jump there1:00
0:100:200:300:400:50
V1
A1

Frame by frame

Click a frame to play from that moment.

0:05
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0:25
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0:45
0:55

What I did

Script and offer came from the client. Generation and edit were mine.

  • Product turned into a character
  • Sale ticker and offer banners animated in the brand colors
  • Word-by-word captions kept clear of faces
  • Sound design and music mix built for retention

Tools

  • Higgsfield
  • Kling
  • Seedance
  • Premiere Pro

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