All workThe first line on screen
Case 36 of 46
The Skeleton
A blunt day-by-day countdown with a skeleton lead: the shock opener earns the attention, the timeline keeps it.
- Format
- Animated
- Niche
- Men's health
- Cut on this page
- 1:00
- Aspect ratio
- 9:16
What would happen if a man did it every single day for 20 days?
Anatomy of the ad
The edit, beat by beat. Play the video or click a clip on the timeline.
0:00Click a clip to jump there1:00
0:100:200:300:400:50
V1A1Frame by frame
Click a frame to play from that moment.
What I did
Script and offer came from the client. Generation and edit were mine.
- Consistent AI character across every shot
- Macro inserts that show the mechanism
- Word-by-word captions kept clear of faces
- Sound design and music mix built for retention
Tools
- Higgsfield
- Kling
- Seedance
- Premiere Pro
